Spring Cleaning Your Streaming
Which service is on the chopping block for Aussies?
Scrub-a-dub-dub, who’s in this tub?
The time has come, spring has sprung, and as we ring in the new season, we are reminded of this glorious Spring’s true purpose: to clean!
You heard us right, cleaning! But no need to break out the rubber gloves or the Windex because we have another idea. Now that the winter COVID peak has passed and staying home 24/7 is no longer a requirement, you might notice you’ve racked up a significant amount of streaming service bills. With petrol prices fluctuating, the cost of lettuce going through the roof1 and Bunnings snags increasing by a whole $1.002 (outrageous!) it makes sense that Aussies are trying to find ways to save wherever they can. Shockingly, ‘wants’ in life like video streaming services tend to be first on the chopping block over so-called ‘needs’ like food (we know, crazy right?!).
If you’re currently considering which streaming service(s) to give the flick, then you’ve come to the right place. Why even listen to us? Good question! iSelect commissioned a national online survey via i-Link, involving 1,000 Aussies over the age of 18 to get to bottom of Australian streaming habits. Who are we to argue with 1,000 Aussies?
When you consider that some of these paid video streaming services are still very much in their infancy or just how specific and niche some others are, there was always going to be a go-to big hitter.
So, who is this big-hitter getting the top spot in the pool room? Netflix of course! The groundbreaking streaming service which is home to the likes of Bridgerton, Stranger Things and The Crown (literally some of the most popular shows of all time!) has taken out the top spot with a significant lead over Amazon Prime and Disney+. Not too surprisingly, our top three spots went to international streamers who have a large library of viewing options.
Who are our losers? Our niche, home-grown streamers were the ones who lost out. The sports-centric Optus Sport and Stan Sport, reality-show-focused Hayu and the mysterious Other category couldn’t compete with the big players.
However, that doesn’t mean they will be kicked out of the pool room just yet… more on that later.
Australia’s streaming winners and losers:
There are A LOT of streaming services to cover, people! So, we've decided to keep the list short and sweet by using, what we think, are the most popular streamers out there.
- Netflix
- Stan
- Disney+
- Binge
- Apple TV+
- Amazon Prime Video
- Paramount+
- Kayo
- Stan Sport
- Optus Sport
- Hayu
- Foxtel Now
Without further ado, let’s get this spring cleaning going!
(Editor's note: we still appreciate your charming murder mysteries, Acorn and your ubiquitous British soaps, BritBox!)
In case you’ve not heard, we may be one, but we are also many, and this means that each generation’s likes and dislikes can vary. Although Gen Z may be the youngest, it's clear that the mouse's house no longer 'slaps' (Writers note: please see non-Gen Z'ers translation to found here ) coming up behind Netflix for the top subscription spot. Millennials mirror similar subscription habits to the younger Gen Z'ers but with the addition of Apple TV+. For Gen X'ers, the trend continues with Netflix, Amazon Prime and Disney+ hogging the top spots.
Interestingly when we get to Baby Boomers and our Post War friends, Foxtel Now emerges in both of their top three subscriptions. This is surprising as Foxtel Now’s pricing begins at $74 per month, thus proving that being able to buy a property in the 1960s for 5 cents (exaggeration) has truly set-up their hip pocket up for life. Sadly, only time will tell when 60 Minutes will do a story explaining that they can get most of the same content on Binge for a fraction of the price.
Which streaming service is most popular with your generation?4
Top Streaming Service In Australia3
Sources:
1. https://www.abc.net.au/news/2022-04-28/why-rba-add-to-cost-of-living-pressure-by-raising-interest-rates/101021768
2.https://www.news.com.au/lifestyle/food/eat/bunnings-forced-to-hike-price-of-sausage-sizzle-due-to-cost-of-living-crisis/news-story/762829dca2fdf04d1ca81baf039f98c2
3. iSelect commissioned i-Link Research to conduct a national online survey between 9th August and 16 August 2022. The sample is n=1,000 Australians 18+ years, with data weighted to represent the population by age, state and gender, and is representative of all Australian adults 18+.
4. Select commissioned i-Link Research to conduct a national online survey between 9th August and 16 August 2022. The sample is n=1,000 Australians 18+ years, with data weighted to represent the population by age, state and gender, and is representative of all Australian adults 18+.
The time has come, spring has sprung, and as we ring in the new season, we are reminded of this glorious Spring’s true purpose: to clean!
You heard us right, cleaning! But no need to break out the rubber gloves or the Windex because we have another idea. Now that the winter COVID peak has passed and staying home 24/7 is no longer a requirement, you might notice you’ve racked up a significant amount of streaming service bills. With petrol prices fluctuating, the cost of lettuce going through the roof1 and Bunnings snags increasing by a whole $1.002 (outrageous!) it makes sense that Aussies are trying to find ways to save wherever they can. Shockingly, ‘wants’ in life like video streaming services tend to be first on the chopping block over so-called ‘needs’ like food (we know, crazy right?!).
If you’re currently considering which streaming service(s) to give the flick, then you’ve come to the right place. Why even listen to us? Good question! iSelect commissioned a national online survey via i-Link, involving 1,000 Aussies over the age of 18 to get to bottom of Australian streaming habits. Who are we to argue with 1,000 Aussies?
In case you’ve not heard, we may be one, but we are also many, and this means that each generation’s likes and dislikes can vary. Although Gen Z may be the youngest, it's clear that the mouse's house no longer 'slaps' (Writers note: please see non-Gen Z'ers translation to the left O) coming up behind Netflix for the top subscription spot. Millennials mirror similar subscription habits to the younger Gen Z'ers but with the addition of Apple TV+. For Gen X'ers, the trend continues with Netflix, Amazon Prime and Disney+ hogging the top spots.
Interestingly when we get to Baby Boomers and our Post War friends, Foxtel Now emerges in both of their top three subscriptions. This is surprising as Foxtel Now’s pricing begins at $74 per month, thus proving that being able to buy a property in the 1960s for 5 cents (exaggeration) has truly set-up their hip pocket up for life. Sadly, only time will tell when 60 Minutes will do a story explaining that they can get most of the same content on Binge for a fraction of the price.
Which streaming service is most popular with your generation?4
So, who’s getting cancelled? In our raw data Hayu takes the top spot which isn’t surprising considering they appear to have around about 10 subscribers Australia-wide (kidding, kidding!), but their low streamer-ship can skew their cancellation percentage to appear more significant, so we're being good data scientists and have removed them from the running.
Now we move on to the three +'s: Apple TV+, Paramount+ and Disney+. Could it be that Australians actually just hate the memory of high-school maths? Maybe… but the main reason for this may be their lack of frequent new releases causing viewers to get a bit tired of the same old content.
Our three sports services are next on the chopping block. Interestingly our research was completed around the second half of the year, so it could be that sports streamers were already considering the wrapping up of the AFL and NRL seasons as a boon for their hip pockets. In other words, the idea of briefly cancelling subscriptions until the new season starts may have driven our sports streamers to cancel.
How do the states compare? Well, most states followed a similar pattern to the national graph, with one notable exception… the ruthless South Australians, with Australia's three most popular streaming services all receiving a medium-to-high intention to cancel.
Who could be on the chopping block?
Top Streaming Service By State3
Top Streaming Service By State4
And the streamer most likely to be cancelled is...?
And the streamer most likely to be cancelled is...?4
Surprise, surprise! Netflix takes the final win with the highest subscriptions and lowest intent to cancel proving that no matter what’s floating around out there about their new ad-supported model, the pioneering streaming service is here to stay.
If, however, you are wanting to save some money whilst remaining in the pop-culture loop, Hayu, Apple TV+, Paramount+ and Disney+ are some of the more popular cancellation go-tos, as well as considering temporary pausing of seasonal sports-based streamers.
Want to continue streaming without any buffering suffering? Why not compare* our range of broadband internet plans and providers and see if you can find yourself a good deal!
So, what’s going to keep you cool as we approach summer?
So, what’s going to keep you cool as we approach summer?
Surprise, surprise! Netflix takes the final win with the highest subscriptions and lowest intent to cancel proving that no matter what’s floating around out there about their new ad-supported model, the pioneering streaming service is here to stay.
If, however, you are wanting to save some money whilst remaining in the pop-culture loop, Hayu, Apple TV+, Paramount+ and Disney+ are some of the more popular cancellation go-tos, as well as considering temporary pausing of seasonal sports-based streamers.
Want to continue streaming without any buffering suffering? Why not compare* our range of broadband internet plans and providers and see if you can find yourself a good deal!
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So now you know what your generation likes, what's most popular in your state?
So now you know what your generation dislikes, what's most popular in your state?
Based on the graph below, the findings were surprisingly similar between states, with a few exceptions mostly pertaining to sporting preferences.
Netflix continues to have no chill and reigns supreme amongst all states, with Amazon Prime Video trailing a decent distance behind them. It’s important to note that Amazon Prime Video comes with any Amazon Prime subscription, so some sign-ups could be incidental.
Our second runner-up Disney+ tends to feature in third position for most states, which is unsurprising given its multi-generational hold on Aussies and our love of Disney, Pixar, Marvel and Star Wars.
Finally, although our viewing habits on curated content seem to be similar, the main point of difference comes down to sport and reality TV preference. As Australia is a dynamic landscape, we tend to play favourites with our national pastime… in one corner we have the AFL-loving states and in the other, the NRL-loving states. As such, Kayo tends to be high on each state’s list as it offers a mix of both, whereas Optus Sport, with its English Premier League focus, and Stan Sport, with its Rugby Union focus, do not.
Based on the graph below, the findings were surprisingly similar between states, with a few exceptions mostly pertaining to sporting preferences.
Netflix continues to have no chill and reigns supreme amongst all states, with Amazon Prime Video trailing a decent distance behind them. It’s important to note that Amazon Prime Video comes with any Amazon Prime subscription, so some sign-ups could be incidental.
Our second runner-up Disney+ tends to feature in third position for most states, which is unsurprising given its multi-generational hold on Aussies and our love of Disney, Pixar, Marvel and Star Wars.
Finally, although our viewing habits on curated content seem to be similar, the main point of difference comes down to sport and reality TV preference. As Australia is a dynamic landscape, we tend to play favourites with our national pastime… in one corner we have the AFL-loving states and in the other, the NRL-loving states. As such, Kayo tends to be high on each state’s list as it offers a mix of both, whereas Optus Sport, with its English Premier League focus, and Stan Sport, with its Rugby Union focus, do not.
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